When are you losing your clients exactly? It is not that difficult a question to answer and it’s an answer you should know. Our research shows that most franchise dealers can hang onto their clients for 1-2 years parc but perform badly in the 3-5 year parc. We focused our research teams on this to find out exactly why … read more
AFTERSales Plus
For Parts, Think Retention
TALENTStream’s Liz Clarke tells us that to sell parts you first need to find the cars that need them. Liz shares some ideas with you. It always used to amaze me when parts departments were expected to drive increased sales by themselves. As if they had some magic wand and could materialise cars to fit them to out of thin air. … read more